Andrea Corasanti | Creative & Art Direction
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White Lie Detector

Product Launch / Experiential / PR

 

Spiked seltzer has taken over.
We’re so confident Bon & Viv tastes better, that we’ll pay you $1,000 if you prefer White Claw.

But, really, truly, honestly prefer it.

 
 

So we hooked people up to a lie detector to prove it.

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Only 4 out of 50 participants got the cash.

Only 4 out of 50 participants got the cash.

The rest weren't so lucky:

The rest weren't so lucky: