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HelloFresh x Tinder "Forking Season"

Photo Direction / CRM / PDS / Web / Organic Social / Experiential / Print

 

70% of Americans say that cooking something for/with their partner is more intimate than fooling around. Enter Forking Season, a playful spin on cuffing season for food lovers.

We partnered with Tinder to help couples go from casual to committed through the power of a home cooked meal—including limited edition recipes guaranteed to impress your date, plus a curated spice collection for when you’re ready to turn up the heat. 🔥

 
 
 

Organic Social

 

Digital Assets

Tinder In-App Message

PDS (9x16)

PDS (1x1)

CRM

Microsite

Recipe Cards

 

Experiential