**Photo & design direction for HelloFresh’s Free Apps For Life user acquisition promo**

PDS & Display

1337918596_HF_FAFL-Display-Assets_2024-05_AMERICA1_12FREEMEALS_concept1_960x1200.jpg

1364564742_HF_FAFL-DisplayAssetResize_2024-05_300x600_2.png

1337918596_HF_FAFL-Display-Assets_2024-05_FREEAPPS 2_concept1_1200x1200.jpg

1337918596_HF_FAFL-Display-Assets_2024-05_AMERICA1_12FREEMEALS_concept3_1200x1200-ALT.jpg

1337918596_HF_FAFL-Display-Assets_2024-05_FREEAPPS 2_concept1_1200x628.jpg

1337918596_HF_FAFL-Display-Assets_2024-05_FREEAPPS 2_concept2_200x1200.jpg

1337918596_HF_FAFL-Display-Assets_2024-05_hurry_12FREEMEALS_concept1_960x1200-ALT.jpg

1378840535_HF_FAFL-Paid-Social-Assets_ExpressTicket_2024-06_Assets 1-32 (E)-1080x1080.png

Landing Page & CRM

FAFL_Mobile - Top.png

FAFL_Mobile - Bottom.png

Credits:
Photography: Emily Dryden, Jade Anderson, Daniel Brennan
Styling: Helena Picone, Carla Cuestas, Karintha Picchi
Art Direction: Andrea Corasanti, José de la Rosa